Co-Created Stories from Indigenous Women: A Campaign for Earth and Equity

The Tenure Facility works alongside Indigenous Peoples and local communities to advance their land rights while sharing the knowledge, innovations and tools that emerge. In collaboration with If Not Us, Then Who?, Land Portal Foundation, the Tenure Facility, & The Global Alliance of Territorial Communities, we created a 3-part series highlighting why indigenous women are a necessity for the protection of Mother Earth.

Client

The International Land and Forest Tenure Facility

Services

Social media campaign, content creation (short videos), illustrations

Year

2024

The Ask

We were asked to develop and distribute multimedia materials, collaborating with Indigenous women leaders to co-create campaign messages, highlighting the pivotal role of Indigenous women in preserving Mother Earth, safeguarding traditional knowledge; and promoting greater financial inclusion for them to lead on local solutions. Our approach to storytelling was co-creational, leveraging the media we were provided (in the form of WhatsApp audio messages) to maintain the authenticity and integrity of the voices and stories shared.

The Solution

We published a 3-part video series leading up to the webinar event.

Video 1 - was timed with International Women’s Day, which we paired it up with a custom illustration launch.
Video 2
Video 3

This project acted as a method of assessing our ability to localize and disseminate adaptations in Spanish, French, Portuguese & Indonesian through member organizations' social media platforms.

The Results

All platforms organic post impressions - 14,193
All platforms post engagements - 1,087
All platform comments - 21
Average engagement rate - 7%

The videos culminated in a joint webinar event, which we did a digestible recap here.

"Attention to detail and ethics stood out, and communication was quick and efficient."

the horae team is creative, professional, and receptive to feedback. They excel in social media and storytelling, ensuring top-performing content. Their attention to detail and ethics stood out, and communication was quick and efficient. Despite limited footage and a tight deadline, they delivered impactful work on Indigenous women and climate change, resonating with our partners. Their familiarity with Indigenous Peoples & Local Communities and ability to tailor content for multiple platforms made this collaboration exceptional.

- Eugenia Falqui | Communications Officer | The Tenure Facility