Designing for Everyday Conservation
SquareBySquare is a purpose-driven startup working to protect Australian rainforests by enabling the public to purchase and safeguard square plots of land. Through this innovative model of micro-ownership, they aim to curb deforestation and make conservation accessible to all.
Client
Services
Year
The Ask
As part of their launch, SquareBySquare approached us to design a digital Certificate of Purchase for individuals buying plots of rainforest. The certificate needed to feel official—like a title deed—while evoking pride and a sense of personal impact. It had to be easily shareable and visually reflect the importance of the conservation mission.
The Solution
We created two visually compelling versions of the certificate, incorporating SquareBySquare’s brand identity and a rainforest-inspired color palette. Working closely with the team, we refined the copy and layout to highlight the uniqueness of each land plot and the buyer’s contribution to rainforest protection. The final design balanced formality with emotional resonance.
The Results
We delivered two editable, future-proof certificate templates ready for digital distribution. The client now has a polished, brand-aligned asset that strengthens buyer engagement and encourages public sharing of conservation efforts.
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