Designing for Everyday Conservation

SquareBySquare is a purpose-driven startup working to protect Australian rainforests by enabling the public to purchase and safeguard square plots of land. Through this innovative model of micro-ownership, they aim to curb deforestation and make conservation accessible to all.

Client

SquareBySquare

Services

Graphic design

Year

2025

The Ask

As part of their launch, SquareBySquare approached us to design a digital Certificate of Purchase for individuals buying plots of rainforest. The certificate needed to feel official—like a title deed—while evoking pride and a sense of personal impact. It had to be easily shareable and visually reflect the importance of the conservation mission.

The Solution

We created two visually compelling versions of the certificate, incorporating SquareBySquare’s brand identity and a rainforest-inspired color palette. Working closely with the team, we refined the copy and layout to highlight the uniqueness of each land plot and the buyer’s contribution to rainforest protection. The final design balanced formality with emotional resonance.

The Results

We delivered two editable, future-proof certificate templates ready for digital distribution. The client now has a polished, brand-aligned asset that strengthens buyer engagement and encourages public sharing of conservation efforts.

"I look forward to working with them again!"

We asked the horae to design a certificate for SquareBySquare customers, and they made the process straightforward from the start. Josephine and Adriana provided a clear plan, set realistic expectations, and delivered exactly what was promised on time. The final design was high quality and reasonably priced. It was also great to work with a team that seemed to genuinely understand and support our mission to protect Australian rainforests!

- Henk Kleynhans | CEO | SquareBySquare