Strategic Communications for Grassroots Education & Community Building

CREER is a non-profit organization dedicated to supporting marginalized communities through education and empowerment programs. Adriana got involved with carrying out their communications and digital content campaigns.

Client

CREER - Centro Regional de Empresas y Emprendimientos Responsables

Services

Digital strategy, documentary production, brochure development, content creation, website design and implementation, social media management

Year

2017 - 2021

The Ask

CREER investigates and promotes the protection, respect, and remedy of human rights in Colombia and Latin America. It is also a facilitator of sustainable development, social inclusion, and the effective enjoyment of rights. Overall, they needed an expert with a strategic and digital mindset to increase awareness of their work and break down complex topics into digestible content.

The Solution

Long-format, high quality content was the approach. The team created engaging content that highlighted CREER's impact and success stories via various mediums. One principal project was a documentary called In The Footsteps of ANMUCIC: The Rebirth of The Women of Cesar and Magdalena, with the support of the United Nations Multi-donor Fund for the Sustaining of Peace in Colombia, told the story of the association and its social and productive capacities.

The Results

A wide variety of evergreen projects, useful for educational and community-building purposes. Whether it be a resource aimed at improving labour conditions in Colombia, or the Capacities for Collective Impact program, which held space for different groups to brainstorm conflict resolutions through open dialogue, CREER's online presence is now stronger, and their fundraising efforts are more effective.

"the horae’s contribution... was fundamental in building trust with the women participants."

‍‍the horae’s contribution to the development of the documentary “In the Footsteps of ANMUCIC” was fundamental in building trust with the women participants, and identifying spaces that best represented their essence and context. Furthermore, it was crucial in building a safe space for all, especially to tell a powerful story about women and peacebuilding.

- Johanna Molina | Project Coordinator | CREER (2021)