50% Sales Growth for Clean Water Solutions
Terra Water Indonesia is a social enterprise that provides sustainable, natural water filtration solutions to ensure access to clean drinking water across Indonesia.
Client
Terra Water Indonesia
Services
End-to-end campaign management, newsletter design, social media strategy, landing page creation
Year
2025
The Ask
Accelerate new sales for Terra’s water filter product line by identifying the most effective owned acquisition channel.
The Solution
Terra had only run small, single-channel campaigns in the past. To maximize impact, we’ve designed and executed a highly targeted multichannel campaign within two weeks, leveraging:
- WhatsApp for direct engagement
- Social media for brand awareness and customer interaction
- Newsletters for nurturing and conversion
To support the campaign, we’ve also developed:
- A seamless promotional flow via Wix
- A dedicated landing page optimized for conversions
- A social content calendar to drive engagement
- A newsletter to reinforce messaging and customer retention
The Results
- 50% increase in sales among business customers
- Identified WhatsApp as the top-performing conversion channel, achieving a 60% open rate and 6.87% conversion rate
- Uncovered an opportunity for a new product line, based on customer insights and engagement trends
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