50% Sales Growth for Clean Water Solutions
Terra Water Indonesia is a social enterprise that provides sustainable, natural water filtration solutions to ensure access to clean drinking water across Indonesia.
Client
Services
Year
The Ask
Accelerate new sales for Terra’s water filter product line by identifying the most effective owned acquisition channel.
The Solution
Terra had only run small, single-channel campaigns in the past. To maximize impact, we’ve designed and executed a highly targeted multichannel campaign within two weeks, leveraging:
- WhatsApp for direct engagement
- Social media for brand awareness and customer interaction
- Newsletters for nurturing and conversion
To support the campaign, we’ve also developed:
- A seamless promotional flow via Wix
- A dedicated landing page optimized for conversions
- A social content calendar to drive engagement
- A newsletter to reinforce messaging and customer retention
The Results
- 50% increase in sales among business customers
- Identified WhatsApp as the top-performing conversion channel, achieving a 60% open rate and 6.87% conversion rate
- Uncovered an opportunity for a new product line, based on customer insights and engagement trends
"Their team brought strategic clarity and flawless execution."
The horae quickly saw our strong product–market fit and helped us expand our reach. Their team brought strategic clarity and flawless execution- from planning our first full-funnel campaign to refining tech setup and analyzing performance. They managed internal coordination and guided us with creativity and calm. During the campaign, we saw a two-fold increase in business sales. Beyond being highly skilled across brand, content, and growth, they’re grounded, collaborative, and a joy to work with. We’d work with them again in a heartbeat.
- Christine R. Manson | CEO | Terra Water Indonesia
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